Date archive for May, 2009
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The Standard Has Much To Be Sorry For
By Simon Fletcher 7.05.09
The Evening Standard is sorry. Sorry for being negative, complacent, predictable, for losing touch, and sorry for taking us all for granted. As advertising campaigns go it is certainly brave – unprecedented in British newspapers, in the words of Roy Greenslade. It’s also effective. When I saw the Evening Standard’s “Sorry for being negative” advertisement at a central London tube station at the weekend, before I’d seen Greenslade’s report and therefore without any expectations, I was completely [...]
